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Toronto (June 14, 2017) – Last night at the Excellence Awards Gala in Washington, D.C. PortsToronto was announced as the recipient of three 2017 International Association of Business Communicators (IABC) Gold Quill Awards. PortsToronto won awards in the following categories:
- Marketing, Advertising and Brand Communication: It’s My Airport
- Media Relations: Billy Bishop Toronto City Airport Pedestrian Tunnel Media Campaign
- Special Events: PortsToronto’s Sail-in Cinema™ 2016
“From media relations for the Billy Bishop Airport Pedestrian Tunnel Opening to highlighting the airport as key piece of infrastructure through the
It’s My Airport campaign, as well as engaging with the community at Sail-In Cinema, these projects represent the culmination of years of hard work by the versatile communications team at PortsToronto,” said Deborah Wilson, Vice-President, Communications and Public Affairs, PortsToronto. “It is a true honour to receive these awards from the International Association of Business Communicators and to be recognized for excellence in marketing and public relations in each of these categories on behalf of both the communications team as well as all of those involved in our organization’s success story.”
The three awards represent a diverse collection of projects undertaken by PortsToronto communications team. The
It’s My Airport marketing campaign launched in April 2016 to spotlight the benefits of Billy Bishop Airport as a world class travel hub, and starred real passengers sharing why they love the airport. The opening of the Billy Bishop Airport Pedestrian Tunnel featured a highly engaged multi-year media campaign, which resulted in more than 40 media outlets attending the tunnel’s ribbon-cutting event and resulted in 500 individual media articles, radio clips and television segments – which equated to 7 billion media impressions. Finally, in 2016, Sail-In Cinema celebrated its sixth year showcasing films on the world’s largest two-sided floating movie screen that can be viewed by boat and on land. As Toronto’s only outdoor floating film event, Sail-In Cinema has grown to become a “not-to-be-missed” community event, attracting more than 11,000 people on land and 100 boats over the three-day period.
For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. The Gold Quill Awards honour the dedication, innovation and passion of communicators on a global scale with a focus on achieving solid business outcomes. The IABC Gold Quill Awards program recognizes business communication excellence globally, and is acknowledged as one of the most prestigious awards programs in the industry.
About the Gold Quill Awards Program
For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communication worldwide. The Gold Quill Awards honour the dedication, innovation and passion of communicators on a global scale with a focus on achieving solid business outcomes.
About IABC
The International Association of Business Communicators (IABC) is the recognized global community of communication professionals representing diverse industries and disciplines. We connect communicators with a global and local network, career opportunities, resources and knowledge – using communication to engage, influence, counsel and execute. At the forefront of the communication profession and setting the global standard, our members are professionals who practice with integrity and passion. For more information, visit
http://www.iabc.com.
About PortsToronto (http://www.portstoronto.com)
For more than 100 years PortsToronto has worked with its partners at the federal, provincial and municipal levels to enhance the economic growth of the City of Toronto and the Greater Toronto Area. PortsToronto owns and operates Billy Bishop Toronto City Airport, which welcomed more than 2.7 million passengers in 2016; the Outer Harbour Marina, one of Canada's largest freshwater marinas; and, Terminals 51 and 52, which provide transportation, distribution, storage and container services to businesses at the Port of Toronto. PortsToronto is committed to fostering strong, healthy and sustainable communities and has invested more than $9 million since 2009 in charitable initiatives and environmental programs that benefit communities along Toronto's waterfront and beyond. PortsToronto operates in accordance with the Canada Marine Act and is guided by a nine-member board with representation from all three levels of government.
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Media Contact:
Jen Brailsford, Communications Officer
Cell: (647)298-0585
E-mail:
jbrailsford@portstoronto.com